![]() Abbitt also makes a case for not use black plastics, mini packaging, and other alternatives with more cons than pros when it comes to the realities of today’s recycling industry.The perfect day to night romantic shades. Customize your palette with these go-to single eyeshadows.įormulated with organic coconut oil and organic shea butter, it creates a smooth, buttery texture for one swipe application. No one is there sorting through those biodegradable forks and asking if it's plastic or bioplastic, so it gets mixed into the recyclable plastics and unfortunately cannot be recycled, so whatever ends up with makes the entire bundle get wasted and go into a landfill.” Īnd this is just one example of a beauty packaging material not being as eco friendly as may be commonly thought. So, they end up in a landfill, where they act and degrade exactly like plastic, leaching chemicals into the environment and breaking into small bits that will eventually make their way into the oceans,” explains Abbit, which is why she believes that “Bioplastics are unfortunately worse than regular plastic.”Ībbitt also notes that from what she’s seen and heard in the recycling industry that bioplastics “also get stuck in the recycling facilities, because they look like regular plastic. Unfortunately, bioplastics can take at minimum 6 months to biodegrade, if not much longer. “In the US, there are only about 90 cities that even offer mandatory composting in the US,” says Abbitt at that accounts for “less than 0.257%” of cities.Īnd even “these industrial compost facilities are composting fast within 30-60 days and anything that's leftover, that's not fully composted, goes directly into the landfill. Not bioplastic.”Ībbit goes on to explain this further in terms of the availability and capabilities of recycling facilities in the States. Basically, I asked both groups what material should be used for products,” says Abbitt. There, beyond her day-to-day work, she “visited a ton of recycling facilities and talked to a ton of packaging engineers in the beauty space. Why is this beauty branding choosing recycled plastic over new bio-plastic material?Ībbitt approaches sustainably beauty packaging from a practical perspective, working from her knowledge of how existing municipal waste systems function here in the States and choosing materials and designing product packaging accordingly.īefore she launched Āether Beauty, Abbit had a bird’s-eye view of materials and waste issues in her role as Head of Research and Development for Sustainability for Sephora. The secondary product packaging is PSC paper and printed with soy inks. The brand’s new Radiant Ruby Lip Cream goes on sale at Tuesday, 14 January and a month later will be available on the brand’s own ecommerce site and through other retail partners (12 shades, $28).Ībbitt tells Cosmetics Design that the new lip cream formula “is made with organic rosehip oil, elderberry fruit and plumeria flower oil extracts… ruby powder, which nurtures and softens lips while protecting against environmental stressors.”īut the packaging is what’s really distinctive here: “Made with 100% recycled plastic (no virgin plastic whatsoever), Radiant Ruby Lip Cream is the first fully recycled lip component in the prestige beauty industry!” asserts Abbitt. Āether Beauty will launch a first lip color product tomorrow (packed in plastic)! ![]() It’s about creating and educating on color cosmetics packaging that won’t end up as waste and that won’t persist as an environmental pollutant. But the beauty startup is about so much more than clean, vegan formulas and crystal infusions. ![]() At first glance, Āether Beauty looks like one more mindful makeup brand.
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